India - DTH Subscribers to Rise 28% by 2012

Since the start of commercial services in 2003, the Indian Direct-To-Home (DTH) TV industry has been witnessing fast pace growth. This has been possible due to huge investments made by the existing and new players. Given the superior quality of DTH services, the number of DTH subscribers has been soaring. As a result, DTH subscriber base in the country is anticipated to grow at a CAGR of around 28% between 2010 and 2012, says “Indian DTH Market Forecast to 2012”, a new research report from RNCOS.

Our team of experts has further studied the Indian DTH market by segmenting it into various subsections like by subscribers, by revenues and by operators. Our research also reveals that by the end of 2012, rural market will constitute around 45% of the country’s DTH subscriber base, down from around 70% at the end of 2009. Various factors that are expected to drive the growth of DTH subscriber base in the urban regions have been thoroughly discussed in the research report.
Our research also studies the key marketing strategies that could set a benchmark for the Indian DTH market’s projected growth in coming few years. Furthermore, research and implementation of the key strategies will definitely enable operators to gain competitive edge over others in terms of both subscribers as well as revenues. The research study also provides in-depth analysis on the competitive market landscape, showing the share of each operator in the Indian DTH market along with providing information on key DTH players, highlighting their strengths and weaknesses.

“Indian DTH Market Forecast to 2012” provides an in-depth analysis of the DTH market in India. Besides this, we believe that the regulatory environment plays a very important role in the success of any new technology, and thus we have tried to explain in detail the regulatory environment in the Indian DTH industry. We have also identified various other technological options that might gain significant ground in near future and may hinder the expected growth of the DTH market and should be taken into consideration to ensure viable market growth.